Most marketing never turns into revenue. I make sure yours does.

Get Found is my visibility service at CairnsCom. SEO, AI search visibility, content, and positioning, so the right people find you whether they search Google or ask an AI which business to trust. Built on more than fifteen years of search experience.

Technical and on-page SEOAI and generative search visibilityContent and positioning

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Win Clients is my client acquisition service. The conversion infrastructure that turns attention into booked, paying clients. Website, CRM, intake, and pipeline, with reporting that shows exactly where inquiries come from and where they drop off.

Websites built to convertHubSpot and revenue operationsDemand and lead generation

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Run Better is my operations service. The unglamorous backbone that decides whether everything above holds together: clean data, the right-sized technology stack, and teams equipped to use it. Grounded in ITIL, the standard framework for IT service management. When the machine runs, growth stops leaking.

Systems and process designSales team building and SDR (sales development rep) enablementGrowth and business consulting

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£15M

Pipeline I generated in a single year, then built and led the team that scaled it.

TREND MICRO · VIA OPERATIX

£8M

Pipeline I personally generated for enterprise networking and security tech.

HEWLETT PACKARD · VIA RAINMAKER

+30%

Organic traffic growth in eight months through strategic SEO.

CHARTSQUAD

+25%

Lift in lead generation from a HubSpot sales and marketing deployment.

CHARTSQUAD

$1M+

Qualified pipeline in six months from an SDR team built from scratch.

EIGHT25MEDIA

$0→$200k+

New-market pipeline opened from a standing start at a modest unit value.

MORRO DATA

Clinical sensitivity, HIPAA requirements, complex technology, and the ethics of speaking to people reaching out for help. I built the HIPAA-compliant backbone, the intake, and the marketing for North Texas DBT Associates from the inside, so I know exactly what a clinical practice needs to grow sustainably. The result: page one, in positions three to six, for its core Dallas search terms, organic search visits up 38% against its first tracked quarter, and a new stream of visits referred by AI assistants.

Mental Health & Therapy Marketing

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Having worked alongside Tom for over 2 years at Razor Rank, I can confidently say he is one of the most exceptional colleagues I've had the pleasure of working with. From day one, Tom was incredibly approachable and friendly and genuinely cared about his clients and team. His expertise in digital marketing is top-notch. He has a remarkable ability to assist businesses in finding the best solutions for their unique needs, particularly in Salesforce and other CRM systems. His unwavering dedication to his clients sets Tom apart from others. He's not just looking to make a quick sale; he genuinely wants to help his clients succeed and does so with passion and enthusiasm. Tom's exceptional customer relationship skills are a testament to this commitment, and he ensures that everyone leaves a meeting feeling satisfied and optimistic. Tom is undoubtedly one of the best in the business, and I wholeheartedly recommend him without reservation.

MELODY HAJIAN · COLLEAGUE AT RAZOR RANK · 2023

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I have had the pleasure of working with Tom as a vendor for a number of years. Tom leads by example and his tenacity brought fantastic results in a very short time frame. Tom always goes that extra mile and takes a deep understanding of companies that he works with. This alongside his incredible work ethic aligned to his ability to think out of the box has continually led to the fantastic success that he brings customers.

DAN SILVERSTON · CLIENT AT HEWLETT PACKARD · 2017

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I have now worked with Thomas for the past 9 month and realised that he is clearly a key factor in the success of our company Rainmaker. He has the knowledge required to help others and the patience to teach and train new recruits. I have seen Thomas succeed at his role as a top performer and I can happily recommend him to anyone.

REMY BEZOU · COLLEAGUE AT RAINMAKER · 2011

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I have had the pleasure of working with Tom since I started at Rainmaker and in that time he has proved to be the standard that every consultant wishes to emulate. Tom is a dedicated and devoted professional that leads by example, consistently performing at the top level month in month out. His positive attitude rubs off on the people around him and I look forward to continuing our successful working relationship into the future.

JASON CALHAU · COLLEAGUE AT RAINMAKER · 2011

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Thomas collaborates exceptionally well across teams, beyond what is required of him in his role. I worked as a client-facing Project Manager while Thomas was on sales bringing in the clients, and he would stay in communication on the success of the clients we shared. Whenever he could, he was happy to offer insights gleaned from his correspondence with new clients that were extremely helpful in building rapport quickly as the engagement lead. All around funny, positive guy, too.

THOMAS ARNOLD · COLLEAGUE · PROJECT MANAGER · 2021

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I have had the pleasure of working with Thomas at Rainmaker EMEA and he comes across as a very professional, competitive, personable and like-able character, who is a great team player and problem solver, consistently achieving very high results. Though he has a fun and positive personality he balances this with the right professional attitude to work in a competitive environment. Thomas enriches any team he works with, as his humor and professionalism are contagious. I definitely recommend Thomas as a hard working colleague who has a bright future ahead of him, I believe he will achieve success in whatever he chooses to do.

PATRICK ALLENSTEIN · COLLEAGUE AT RAINMAKER EMEA · 2012

Diagnose

I learn how your business runs, who you serve, and where the gaps are in your presence, your funnel, and your systems.

Build

Website, CRM, intake and sales workflows, and the infrastructure your business needs to operate professionally and scale.

Grow

Search optimization, content, and campaigns that put you in front of the right people at the moment they are looking.

Measure and Scale

Clear reporting tied to inquiries and revenue, so we double down on what works and cut what does not.

I came up through the machine, energy-trading databases, QA at Electronic Arts, servers and systems, before I ever sold or marketed anything. That is why I am credible on the technology and the data, not just the messaging. From there I built enterprise pipelines, trained the teams that built them, and moved into marketing leadership, and now I bring all of it to growing businesses as CairnsCom.

Growth is not a marketing problem. It is a business problem: how you are found, how you are perceived, how your systems work, and how well all of it connects to revenue.

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Marketing, revenue, and systems consultancy for growing businesses.
Dallas, Texas and Valencia, Spain.
Serving the US, UK, and EU.

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