Home / Get Found / Technical SEO

GET FOUND · TECHNICAL SEO

Technical SEO is a Get Found service at CairnsCom. I am Tom Cairns, and I do this work for growing businesses across the US, UK, and EU. Site architecture, Core Web Vitals, and structured data are not glamorous. They are the difference between a site that ranks and one that never gets seen. My technical SEO services fix the foundation properly, built on more than fifteen years of search.

Dallas, Texas and Valencia, Spain  ·  Serving the US, UK, and EU

What is technical SEO?

Technical SEO is the engineering side of search. It covers how your site is structured, how fast it loads, how cleanly it can be crawled, and how clearly it describes itself to machines through structured data. It is what decides whether a search engine, or an AI answer engine, can read, understand, and trust your site before a single piece of content has a chance to rank. You can publish excellent content and still be invisible if that foundation is broken. I make sure it is sound, so everything built on top of it can perform.

Most technical SEO is sold as a one-off audit that produces a long list and no change. I do the diagnosis and the implementation, so the issues that actually move rankings get fixed, verified, and kept fixed.

Search is no longer just Google. Buyers increasingly ask ChatGPT, Gemini, and other AI engines who to trust, and those engines read a site the same way a careful crawler does. Clean architecture, server-side rendered content, fast pages, and accurate structured data are exactly what they rely on to read and cite you. That means strong technical SEO is now the foundation for both classic rankings and AI search visibility. Get the engineering right once, and you earn trust in both places at the same time.

Results delivered across senior roles throughout my career.

The engineering side of search: architecture, crawlability, Core Web Vitals, structured data, and indexing. It decides whether search engines can read, understand, and trust your site before any content can rank.

A review of crawlability and indexing, architecture and internal linking, Core Web Vitals and speed, structured data, redirects and canonicals, and mobile performance, with findings ranked by impact and then fixed, rather than a checklist nobody acts on.

Crawl and indexing fixes can show within weeks. Architecture and authority gains compound over several months, which is why I tie the work to measurable signals rather than promises.

Yes. Clean architecture, server-side rendered content, and accurate structured data are exactly what AI engines rely on to read and cite a site, so the two reinforce each other.

A monthly retainer scaled to the work, not a salary, or a fixed price for a defined project such as a site migration. I share the figure after a short call, once I know what actually needs doing. Most engagements start with the one or two things that will move the needle first, so you are never sold work you do not need.

A few patterns almost always point to a foundation that is holding you back: pages that will not appear in Google no matter how good the content is, rankings that slipped after a redesign or platform migration, slow load times on real phones, structured data errors flagged in Search Console, or an AI assistant that describes your business wrongly or not at all. When any of those sound familiar, the answer is rarely more content. It is the engineering underneath, and that is exactly what technical SEO work is built to find and fix. The sooner the foundation is sound, the sooner everything you publish on top of it has a chance to rank and to be cited. Technical SEO is one part of my online visibility work, alongside AI search visibility, brand positioning, and search everywhere optimization.

A thirty minute call is enough to tell whether your technical foundation is helping you rank or holding you back.