Marketing and business consulting by industry, with three areas I know especially well.
I am Tom Cairns, and CairnsCom is my marketing, revenue, and systems consultancy for growing businesses across the US, UK, and EU. I help businesses across sectors get found, win clients, and run better. But some fields I know from the inside, not from a case study, and three stand out: healthcare, cyber security, and startups.
Pipeline, positioning, and revenue operations for security and enterprise tech vendors. Where I cut my teeth on revenue, including a £15M pipeline year.
HIPAA-aware marketing, systems, and intake for clinical practices. Includes mental health & therapy and dental & orthodontic. Built North Texas DBT from the inside.
Clinical practices have needs most marketers are not equipped to handle.
Clinical sensitivity, HIPAA, complex technology, and the ethics of speaking to people reaching out for help. I built the HIPAA-compliant backbone, the intake, and the marketing for North Texas DBT Associates from the inside, so I know exactly what a practice needs to grow sustainably.
Authority-led marketing for firms that sell trust: legal, financial, media, and consulting.
And Beyond
The principles travel. Clear positioning, being found, earning trust, and connecting it all to revenue work in any sector. If yours is not listed, a short call will tell us quickly whether I am a fit.
Knowing a field changes the work.
A generalist learns your market on your budget. In healthcare, cyber security, and startups I am not learning on the job. I know the compliance, the buying cycles, the language, and the traps, because I have done the work inside those fields rather than read a case study about them. That shows up in faster, sharper decisions and fewer expensive mistakes. It does not mean I only work in those three. The same connected approach to getting found, winning clients, and running better applies to any growing business, and the specialisms simply mean that in those fields I can move faster from day one. If you are weighing whether sector experience matters for your business, a short call is the quickest way to find out.
Let us talk about your field.
A thirty minute call, no pitch deck, just an honest conversation about your business and the people you want to reach.
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